Market expansion strategy

Market entry & expansion strategy

Our market expansion strategy outlines brand positioning, sales channels, service and pricing evaluation. 

We gather information from employees of competitors, potential clients, distributors, agents, intermediaries, industry experts, industry associations, government officials and trade commissioners.

We validate market information and data on the ground, with 360-degree direct approach within the market. We carefully assess market size, regional and international competition, impact of transportation cost, weaknesses of competitors, analyse their products, sales trend, marketing strategies, pricing structure and the perks they offer.